Ask HN: How to Get Good at PPC?

[dizzydiz]

I'd like to get good at PPC ads to help get traffic and conversions to my app.

Some people can seemingly sell anything via paid ads. I take it they find gaps in the data?

Are there any tools, books, courses etc that can help someone get good at PPC?

[retrocryptid]

I believe this is the canonical reference. At least I've seen it on multiple people's desks:

https://www.thriftbooks.com/w/the-powerpc-architecture-a-spe...

[chiefalchemist]

PPC = Pay Per Click