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by startupcto
5310 days ago
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Being in the app business for more than 2 years, like any other business, there's a cycle. It's a definite trend that mobile ad spending increases towards the end of the year and so publishers will see higher CPM and more impressions. Come January, that bump in ad revenue might reverse and newbie developers could be in for a surprise drop in their ad revenue. The key metric to measure is DAU, and checking that you are generating more impressions from more active users. |
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