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by Dylan16807 1380 days ago
The headline is not true.

> Without that revenue stream, Baxter said, consumers would be paying more up front. "We'd collect a little bit more margin at retail to offset it," he said.

A little bit.

The value of that tracking is worth a lot to a company making near-zero margins, but it's not a very big impact on the full price.

1 comments

TCL said they're now making more money with tracking than with sold TVs. Just as comparison.
But still somewhere in the single digit percent, I think.

The march of technology is responsible for almost all of the cheapness of TVs, and niche commercial targeting is responsible for the non-cheapness of other TVs.

Hisense has a $430 TV comparable to that $2200 model but with better color. Tracking, I dunno, might be $50.