[mturmon]

> Patagonia will continue to contribute to fast-fashion...

OK, this is just wrong.

"Fast fashion" has a meaning -- it's about duplicating high fashion or celebrity fashion cheaply and quickly and mass-marketing it with a lot of turnover.

That's not what Patagonia is doing, either by its actions or by its advertising. They have sold a line of fleeces, baggy surf shorts, and rain shells for decades now. The designs improve and refine and slowly morph, but they are largely the same.

I still wear a Patagonia purple ultralight rain shell that I bought in the 1990s. It's very similar to [https://www.patagonia.com/product/mens-houdini-windbreaker-j...].

These items have long life (both as durable clothing articles, and as purchasable items in the catalog) and aren't really mimicking runway/celebrity trends at all. They are the opposite of fast fashion, along several axes. A significant part of their website is devoted to promoting older clothes, and selling used clothes, e.g. https://www.patagonia.com/stories/worn-wear/, and https://www.patagonia.com/stories/dont-buy-this-jacket-black... .

[pphysch]

Thanks, I did not know fast-fashion referred specifically to runway fashion, which Patagonia is not AFAIK. I corrected my comment.