[ycta202249823]

Honestly never was interested in Patagonia (associated them with Silicon Valley bro types). After learning about the company and its owner from the move they made yesterday I'll probably refresh my wardrobe with some of their products for the coming winter.

[alasdair_]

>associated them with Silicon Valley bro types

Patagonia themselves dislike this association, going so far as to refuse to make clothing for many of these people.

https://gizmodo.com/patagonia-will-stop-selling-those-horrib...

[nerdponx]

And the reason the bros like it is because it's legitimately good quality and it looks good. You can wear it on the slopes and keep it on at après-ski, so to speak.

Also, my personal endorsement: I love my Patagonia fleece vest. I got mine used on Ebay 7 years ago and it has held up that long.

[parker_mountain]

It's really funny how much of a stereotype it was. I've heard it being referred to as Patagucci, and there was even a puffy vest vending machine in sfo for a year or so (uniqlo, not patagonia)

[t0bia_s]

So you don't need actual product, just their idea. That is pure consumerism. I do recommend documentary series Century of Self (2002, BBC) from Alex Curtis that explain how it works.

[drcongo]

* Adam Curtis

[t0bia_s]

Oh, yes, sorry, I cannot edit now.

[drcongo]

No worries, thought it might help others with finding it.

[insane_dreamer]

it's probably as far from SV bro's as you can get

[uxp100]

Not really, most of the “bros” I knew when I worked in SV I would describe as white or Indian men moderately interested in hiking biking and camping. Which makes sense, the Bay Area is stunning. Grab a beer or two afterwards. Have a nice time. (You might detect I’m kinda on the side of the bros here.)

[kodah]

Most people just use "Silicon Valley bro" in substitute for "man I don't like that is interested in technology".

[_jal]

I'm guessing you spent little to no time on Sand Hill Road last decade.

The lunch spots could have been ads for Patagonia sweater-vests and Allbirds shoes.

[insane_dreamer]

I meant Yvon isn't like SV bros