[bigurn]

a - you'll at least get an idea of where the money is going vs the way it is now... you see a line and you bet it. This transparency isn't necessarily valuable on a per game basis, but when you start to look at trends of certain teams against the spread + the way the public (crowd) picks.. you start to see larger trends that can help you predict with higher probability of the crowds accuracy for certain types of bets or matchups, etc.

b - this drives people to become experts which means more informed analysis, and potential of beating the market through following the picks of 1 or more experts.

-- It's not about beating the market necessarily, it's about leveling the playing field (major disruption). Right now the markets have all the info on who is betting where... think of what would happen when people had that info too?