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by kurosknight
1374 days ago
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They are useful for categorical variables. For example, is a record in the "Likes motorcycles" category? They are fast because (well, one reason) bitwise logical operations are very fast for CPUs to do. Adtech is an example of a sector that benefits from this...they slice and dice datasets a lot to target ad campaigns and such. Being able to do that quickly is useful. |
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I guess it's easy for me to visualize both row and column based. Im struggling with the bitmaps concept.