[Cthulhu_]

In a sense, some do - by quitting and/or going indie. There's some good studios out there; Team Cherry (hollow knight) famously doesn't do crunch. They also don't (need to) make any announcements about games until they're ready.

[boppo1]

Isn't Team cherry like 10 people though?

[dawnbreez]

I'd argue that's part of what makes it work. You can get ten people into one meeting room (or one zoom call) and still be able to talk to each other clearly.