[simonebrunozzi]

Atari still exists today.

In 2018 I met Frédéric Chesnais in NY, and learned about the latest things related the company. Here's an interview I found from 2019. [0].

It seems that the current CEO is now Wade Rosen. [1]

Company is still up and running.

[0]: https://frenchamerican.org/interview-frederic-chesnais/

[1]: https://venturebeat.com/games/atari-ceo-wade-rosen-interview...

[vintermann]

No, the Atari name exists today. Famous defunct company names regularly get bought by entities wanting to cash out whatever goodwill or positive associations still left in them. Would-be buyers with less extractive ambitions can't compete in the auctions.

So no, Atari doesn't exist today, what exists is a company wearing Atari's skin as a suit, in order to fool you. Don't be fooled by names without the organisational continuity to back it up.

[julianeon]

I think of the definitive example as Schwinn bicycles.

[zo1]

Another famous example of this "brand" re-use that I only recently found out about: AEG

https://en.wikipedia.org/wiki/AEG

[shp0ngle]

Yeah but Electrolux is still a good brand.

Better example is AKG which used to be well respected for making high-quality headphones, until Samsung bought their parent company and started just using their logo from 2017 on cheap crap.

The original engineers formed a different company Austrian Audio (no article on wiki apparently)

https://en.wikipedia.org/wiki/AKG_(company)

[shp0ngle]

It’s just a shell that rents the name to whoever gives them the most, right?

There is “atari NFT” and “atari blockchain casino”

[eloisant]

Not really, it's a French video game company (Infogrames) that bought Atari when it was just a shadow of its former self and rebranded itself Atari.

Anyway no relation to the original Atary.