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by harambae 1380 days ago
> If someone is so sure that the company is going to fail, it would be a no brainer for them to short the stock or buy put options.

They still have to be confident it will do so within a relatively narrow time frame in which the options premium or short interest makes it worthwhile. (I knew housing sales were going to slow down and bought put options against Whirlpool at 200... but I was off by a few months and still lost.)