[jfasi]

Looks like most of the layoffs are in marketing and sales, and that they're still hiring on engineering and product. Honestly, I'm surprised they had marketing and sales people to begin with. Those sorts of efforts pay off most with big-name, high-end artists who probably don't need monthly patrons to be successful. Focusing in improving the product seems like a smarter move, especially given how janky their product was until quite recently.

[bombcar]

These "user generated content companies" spend a lot of time and money marketing to the content creators (Patreon is defending against the built-in platform monetization of things like Youtube and Twitch, et al) and getting big name content creators on their platform (see some of the leaks related to Onlyfans, etc al).