[socalsamba]

Good points (I wrote the article in question).

I'd like to put this out there -- I am talking to people on the business end of things a lot more than the technical talent (I've been on both sides).

Also, I am responding to the video that was embedded that implies that the sky is falling and everyone is going to be out of a job soon enough. I've always been opposed to that sentiment because it ignores what you so elegantly put at the end of your comment -- people doing good stuff (from both a technical and a business perspective) will continue to do well.

As for "digital marketing expert," ugh . . . I think it follows the same line, us "experts" will need to relax or panic as quality dictates.

[fallentimes]

What's digital marketing expert mean? Just extensive experience with online advertising or?

[socalsamba]

Online advertising management, social media (whatever that means), branding and image building in digital. Knowing how to deliver your content (video, blog post, product) effectively online and in the best of cases making it so people -care- about that product.

That's my definition, at least.