[notsapiensatall]

Seems like a gimmick.

For some years, we've had cars with HUDs that project things like speed, blind spot warnings, traffic signs, and GPS directions onto the windshield.

They're great - you can see how fast you're going without taking your eyes off the road, and chuckle when it reads a 20mph speed limit sign from a side street off the 12-lane interstate that you're driving on.

You also have a great way to signal your turning intentions to other people: turn signals.

So why would you muck about with a car's headlights of all things to display extra information? And how much do replacements cost for those 2-million pixel/1-million-micromirror headlights?