Thanks for name-dropping that book. I've always wondered what exactly happened to GE, and I love history books that speak to the modern corporate era we inhabit.
My personal favorites of the genre are Titan (about Rockefeller and Standard Oil), The Organization Man (an anthropological study of the "company man" archetype from post-WW2 America), and Shoe Dog (much lighter reading than the other two, and a great read about the founding of Nike).
Anyway, I just grabbed a copy. More history book recommendations welcome!
My personal favorites of the genre are Titan (about Rockefeller and Standard Oil), The Organization Man (an anthropological study of the "company man" archetype from post-WW2 America), and Shoe Dog (much lighter reading than the other two, and a great read about the founding of Nike).
Anyway, I just grabbed a copy. More history book recommendations welcome!