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by spaceflunky
1373 days ago
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I too believe this is the answer. In San Bruno, CA a portion of the mall there is dedicated to small experiences for children (a miniature play town, a bounce room, etc). I've taken my toddler there and it was pretty fun. Pure commoditized retail isn't going to cut it anymore. I think another component is that the rent is going to have to be very cheap in order to lower the bar to entry and encourage rapid innovations in this space. If I were Simon (or a similar property group), I might dedicate a certain percentage of my mall spaces to "incubate" these new ideas by offer cheap or nearly free rent. |
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