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Good article, although "unbundling" is an odd choice of word. Before AI, the execution step was necessary, but not necessarily attached to the "coming up with an idea" step. Conceptual artists have for years (centuries?) produced ideas that were executed by others. AI makes the execution step near-instantaneous and almost free. It kind of erases it. It's more disintermediation than unbundling. Execution artists are being removed as gatekeepers. A question remains that, if an AI generator produces deterministic, consistent output given a set of (prompt, seed, model), does that mean that all possible images are somehow contained in the model? If there was a Borgesian book containing, say, all possible 512x512 images, one on each page, then surely two people having the same copy of that book wouldn't need to exchange images, they could simply exchange page numbers, and see exactly what the other one is referring to. If we are now able to exchange prompts and seeds and get a predictable, consistent result out of SD, isn't that what we're doing? |
If that were the case, the page number would be as long as the image, and exchanging one or the other is the same. Heck with proper order arrangement, the page number IS the image, in a known format.
In other words, the information content of such book is exactly 0.