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by Zak
1374 days ago
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Your website breaking while someone is actively trying to spend money on it is very very bad. It means someone who was definitely willing to pay you is not paying you. Ecommerce companies spend a lot of money on optimizations intended to keep users from abandoning the checkout process. Single-digit percentage improvements result in large increases in revenue. Ensuring the checkout actually functions is about the least a site can do to ensure users don't abandon the process. A quick web search suggests somewhere between 25% and 45% of web users block ads in some way in 2022, depending on who, where, and how you ask. |
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