[ravikalaga]

A few things I use -

1. Mailchimp 2. Twitter 3. Vimeo Videos 4. Facebook (but this is dicey if you have not yet launched)

None of the above cost any money. If you are a mass consumer startup, printing a few t-shirts and fliers will not hurt either. Have a few of your employees give out the fliers requesting users to review/test at popular junctions in any major US city during rush hr at commute hubs. You will be wearing the t-shirts.

Online marketing is easy and hard at the same time. I believe the most important aspect is telling a clear & a good story.

By the way, you will probably get more thoughtful and accurate comments if you describe what it that you are trying to market.

[sathishmanohar]

The product is a project management tool, primarily for people who juggle between lot of different kind of tasks. Its very basic now, will post the link in hacker news in a few weeks.

[aymeric]

Do you have an example of Vimeo Video that has done well for you?