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by cantSpellSober
1383 days ago
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> Is it [...] pragmatically worthwhile YES! It affects e-commerce conversion rates measurably. Great point by the author: "make sure it’s the right thing to focus on." Hobby site? Don't care about FOUC. E-commerce? It's a game-changer. > The brief flash of your half-styled website is useless to me Not to the rest our users though! Are you on a 3G connection in a third-world country? If not your experience may be not be shared but every user. |
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My core industry is e-commerce, have been doing it for over a decade. Our fastest sites are the fully cached, single CSS file sites. You get sent a small amount of CSS and HTML, and you are off to the races. Javascript comes later, and is not necessary to operate the site until checkout.
What kills a sites speed for us is usually shitty CDNs and bloated assets, we don't have those. There isn't a single e-commerce platform popular today that I feel does this well, but that is because they are all enterprise platforms full of enterprise features.