[pixeloution]

If someone can't figure out what it is in the first 30 seconds, they move on -- and that's being generous. The truth is probably more like 8 seconds.

And in 30 seconds I have no clue what your project is, does, or what problem it solves.

Oh and your README isn't IN the README. Seriously?!

[switz]

Exactly. I often find stuff on Github by searching GH or Google. If your project isn't SEO friendly, I'll never find it. If I can't figure out what it does in <10 seconds, that gives the impression it isn't developed well and I wouldn't want to use it anyway.