[danrocks]

I found it funny that even large companies seem to be thrilled when then get put in some quadrant by Gartner. I have no idea why.

[ishjoh]

It's a standard publication read by upper management at tons of large companies. Being in a quadrant is basically marketing to exactly the people you want to reach.

[kingbirdy]

Because there are many large companies who's entire purchasing procedure seems to be to select whoever's furthest in the top right of Gartner's quadrants