[mojzu]

Some general examples for me would be:

  - Watching a board game video, here are ways to buy the game/expansions/similar games
  - Listening to a book review, here are ways to buy the book/other books by the author/art related to the book
  - Listening to a tech podcast, here are tech related services that may have been discussed

I'm sure it's different for many people and perhaps personalisation helps in many cases, but for me the context of what I'm doing/looking at is most important, causing a context switch/distraction from what I'm trying to do is more likely to be irritating