[amalter]

They would make 7 different messaging apps managed by 3 different business units, disband 4 of them, combine the remaining 3 into 2, deprecate those 2 and create 2 new ones, combine those 2 into 1, then suggest a vague international standard while rewriting that 1 into a new 1 that's incompatible with all the old ones.

Then complain that the competition is not "interoperable".

(Oh wait, that's actually what happened.)