[wtallis]

> and I think it’s because unlimited texting plans did not catch on with carriers there, so they had very strong economic reasons to prefer data messaging instead.

In case it's not clear to anyone outside the US who reads this: unlimited SMS/MMS is available from virtually every carrier in the US including the budget MVNOs, and that's been the case for many years. But the "unlimited" data plans are expensive enough that there's still a significant market for cheaper plans with limits of a few GB per month—limits that SMS and MMS don't contribute to.

[heresaPizza]

So i guess the cost of data is probably the reason why those apps didn’t get much traction when they were launched

[mattnewton]

I think it’s more that they were competing with “free” and pre-installed. By the time the apps launched, most US users were not being hit with sms fees that motivated them to look for the apps in the first place, and for the ones who did the data cost is so small I doubt users were really picking out the difference vs things like loading news websites with images. This is just a theory based on personal experience and I haven’t rigorously lined up dates to confirm it though.