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by MichaelCollins
1377 days ago
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The more references to 'green' and 'eco' a tech startup has in their proposal, the more likely it is to be smoke and mirrors. Not because green and ecological aren't laudable, but rather because they are. Proudly announcing such laudable goals and motivations is a cheap and easy way to build up wishful thinking and suspension of disbelief. It also makes people who see your bullshit hesitant to call you out, for fear of 'diluting the message.' |
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