"OK, first we have very nice policies generous no-questions refunds, get a good word going. Then traction, then investment. Then, revenues, it's revenues all the way, growth man. And then you get a good multiplier on revenues because we can say we're tech for some fucked up reason. Like coupla degrees here n there some PhD's (this is why there's big-name university focus, there's better PhD's in Georgia Tech, but it's marketing) maybe then we can say it. Then...liquidity event. Then just juggle forever."