[nerdwaller]

Now you see the Apple Watch Series N wherever you go, which is ~$400, not the Ultra. It will be interesting to see how common the ultra is over the next few years. My guess is it won't be super common, as it's large, fairly unattractive (IMO), and much more expensive for features that don't even match the competition that much of this Garmin/Ultra/etc type of demographic cares about.