[forgetfreeman]

I see how the material presented on the website could lead someone who is unfamiliar with construction to the impression that this system simplifies the process but that is not the case in any meaningful way.

Framing, cladding, and insulating a structure, which is all that is represented here, are the simplest, least tool-intensive tasks involved. Additionally this style of construction can seamlessly cope when a foundation is poured a couple inches out of dimension or a few degrees off square. By comparison I shudder to think what flavor of chaos would kick off on a DIY Ikea house project when the assembly team has to cope with similar issues with only pre-fab components to draw from.

Standard building methods expect all of the material for each phase of construction to be trucked in in one bundle, identical to a pre-fabbed system, but with the added benefit that if any material is found to be sub-standard, or if there are errors with the delivery materials to make up the difference can be trivially sourced from any lumber yard or big box home improvement store.

Long story short, framing a house isn't particularly complicated. Folks that are intimidated by the process don't have enough experience in the industry to know first-hand that there isn't a single task involved that isn't routinely completed by individuals who have little prior experience, are high out of their mind, or both.