[Bakary]

The idea of looking at a handwritten note and concluding that the company cares about me specifically or that it was an actual social interaction of any significance is just so bizarre.

Maybe it's a coconut vs. peach culture thing?

[xeromal]

It's an indicator. If someone writes me a note along with my purchase, my confidence that they care about their product is higher than receiving a mass-produced receipt. Of course, this article is specifically about people that game it, but I appreciate a personal touch.