[colechristensen]

The thing about CEOs on HN is they have to say the right thing to be appealing. CEO on HN saying the wrong thing can really nail down the impression that a company is doing something awful and it’s not just the fault of the marketing intern or some misguided but well intentioned employee. If you hear the same crap from the top in a supposedly personal comment, there’s not much room left for assuming the best.

[bombcar]

That's why the service would be so valuable! People perfectly trained to craft just the right amount of "mea culpa" and "we'll make this right" and "we're not actually lizardmen from mars".

Heck, if you had multiple clients you could even "reinforce" each other. It's so good ... I'm kind of scared it's already being done.