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by spaghettiToy
1384 days ago
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This is because you are upper middle class. Among the working class and teenage population, it is a status symbol. We have our own in the upper middle class and we are similarly exploited. Luxury cars + a honorable cause is one that comes to mind. Marketing can target insecurities but it doesn't need to be insecurity based. I just find that most egregious. Advertising "new, better, faster,tech" seems like the opposite end of this. |
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> "Apple products are classified as Veblen products, because most often users choose them, guided by the big name of the brand and believing that the possession of this technology will increase their status in society."
As if people might not be choosing Apple products like iPhones because of their proven track record of lasting much longer and being more desirable for the qualities of the product in and of themselves.
When people buy a Patek Phillipe watch, that might have the claim of being bought with the intent to signal status. A Patek Philippe watch tells time no better than any $15 watch.
But the implication that Apple products are mainly bought due to vanity needs to be supported by data. They have a reputation of being more durable, lasting longer, having more consistent user interfaces, better battery life, real life support from Apple employees in Apple stores, integrated software, primarily non ad supported business model, less known for malware, etc.
If I were poorer, it would be kind of insulting to think I would not value any of that and I am paying $200 to $500 for an Apple product than the cheapest alternative product simply to signal status.
Edit: as an illustration, Toyotas usually cost more than some other brands, but I do not see anyone claiming people are buying Toyotas in order to status signal. Or a Leatherman tool versus a Harborfreight tool.
I understand that at the very poor end, not buying the cheapest anything could signal status, but that is very different than buying something to signal status, which is what Veblen goods are about.