[the_af]

I like handwritten thank you notes. Especially when they are from a small shop, include some message like "enjoy!", often from one of the owners, and they don't offer me anything else. No promo, no discount, just a thank you.

It feels human. I like it.

So of course there's now some kind of marketing scheme trying to deprive it of its soul and see if it can be automated and optimized for.