[reaperducer]

There's a reason that high-end* retailers require their sales people to send hand-written thank you notes: it works. My wife works in this space, and says it's an incredibly important part of the customer retention process.

Tech people always ridicule written communication, but then idolize Japanese culture, where written communication is so massively important. Funny how that mental disconnect works.

* By "high end" I mean the sort of place where customers routinely spend $90,000 in a single purchase, and several million per year at a single store.

[bombcar]

At those prices you can afford to hire someone to follow the customer around with a broom to sweep the street in front of them.

Part of it is also signaling that you are NOT too busy to write the letter - which means you are not overloaded and will be available when needed.

[Kon-Peki]

What does “half-written” mean, in this context?

[bombcar]

I assume that meant hand written.

“Dearest Kon-Peki, thank you for purchasing the hydraulic wall crusher 9000. I think you will find this one will last slightly longer than the 8000, but as always, I am ready to sell you the newest model of this one were to suffer the ignominy so many do.”

(It’s probably jewelry but it often amuses me that small businesses will spend millions on equipment with a phone call and some grunting but other purchases for half the money require so much hand holding.)

[themaninthedark]

Equipment and tools are productivity multipliers and good ones can be resold for same value - wear.

Think of it like dual monitors, do tech companies often balk at getting someone a second monitor or is it a no brainer?

[reaperducer]

Yes. Foiled by autocorrect.

[Kon-Peki]

Thanks :)

I wasn't sure if there was a term of art that I was missing :)