[jaetldev]

One problem which plagues jazz is the barrier to entry. A-lot of people would appreciate it more if they sort of had an 'a-ha' moment when they experienced jazz. So - if you lay it on too thick or make it too 'jazzy' , that wont work. What I am driving at is an approach to marketing the app/web app/website as a tool for a more "serious/aspiring to be serious" musician ....similar to how reddit has an appearance of being interesting but is still crammed with lolcats.

Avoid the cats , feature the jazz semi prominently and then try to market it to a more mature fanbase while keeping it cool/hip. Then have elements of building blocks to jazz which can be in the form of short videos by musicians who explain jazz and its relatability to any other kind of music.

Don't go all Coltrane upfront, but start with Jamie Cullum and try to meander over to Miles Davis.