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I find it amusing to read an article that talks about a potential 100bln IPO and at the same time asks how this company will make money. If that is still an open question then something is very wrong with this picture.

But some people, e.g. at Goldman, do make good returns from these hyped IPO's no matter what eventually happens to the business, so these IPO's no matter how ridiculous they may seem do make sense for those people. Their risks are sufficiently limited. The more hype the better.