[nikooellegaard]

It's really not that it's necessarily an achievement, it's a subconscious bias to value the same product higher than if you don't invest time in building it.

It's a kind of "you're rewarded for your effort" idea.

I like the cake mix example where letting the consumer add eggs made house wives happier with the cake from https://www.psychologytoday.com/us/blog/the-shaping-us/20191...

[feb]

This article about IKEA boxes sounds a lot like the cake mix marketing story. But apparently, that story is a legend: https://gobraithwaite.com/thinking/cake-mixes-fresh-eggs-and...

And maybe this study should be taken with a grain of salt too.