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by blackoil 1378 days ago
Read about Betty Crocker's "just add egg" campaign.
1 comments

I feel way more pride in a Betty Crocker cake than I do about all the Ikea furniture I've built. My Ikea furniture is just cheap but functional furniture. I feel no attachment whatsoever. Anymore than I do taking a toilet paper roll out of the bag and "assembling it into the TP holder"

I feel a sense of accomplishment for few hours after having completed assembly but it's not really much more if any more than the sense of accomplishment I feel when I've finished vacuuming and dusting my apartment.