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Clickbait-y title since the Economics Prof said this around the mid-part of the article:

> Choi emphasized that he doesn’t necessarily think Ramsey’s approach is strategically wrong, even though it is technically fallacious: “I think of it like diet and exercise. You can tell people to eat broccoli and steamed chicken for their whole life. Or you can tell people about cheat meals to get their buy-in so that they’re motivated to stay on the diet.”

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To be somewhat fair, the actual paper it links to is a good read.

https://www.nber.org/papers/w30395

Edit: added direct link to paper.