[pandoro]

That's a very good summary of the approach. It stems from the observation that every single smoker already know about all the reasons they should not smoke (health, financial, social,...) yet they still do it.

You know it's probably going to kill you, you know it costs a lot of money and you know it's anti-social. The book wastes no time trying to convince you about those things. However, it dispels in a very systematic and repetitive way all the positive myths you believe (or repeat to yourself) about cigarettes ("the brainwashing"). It does not actually relax you or bring you pleasure, it just relieves a nicotine addiction and allow you to get back to a state you already had before smoking. It does not taste good. It does not help you focus. Nicotine withdrawal is actually extremely mild. Etc.

As the parent comment explains it's a re-framing, a change of paradigm. By the end of the book I could very clearly see that quitting would not be a sacrifice or "a pleasure i would loose" but something that would make my life better. And to be honest, this has felt like magic. A few days after finishing the book I just threw my pack in the trash and it really has been easy and at times actually even pleasant to quit. Every cigarette you do not smoke brings you a feeling of pride, accomplishment and liberation.