[judge2020]

For reference, Shopify already has https://shop.app/ which does some browsing and recommendations based on your product purchase history, so while it's still "you must use shopify as your storefront", I don't see it as much different from this guy's product.

Perhaps the selling point is "nobody can deplatform you", but chances are not many places have that problem (shopify is against doing it for political content[0]), and if that's the case, all this does for you is force you to hire a team to handle scaling the systems once you need to support tens of thousands of concurrent users.

0: https://www.theglobeandmail.com/report-on-business/shopify-f...