Pepsi/Coke soft drink prices are insane here. Local grocery store chain is now as high as $2.99 for a 2L. Meanwhile 7-Eleven always has them on sale at 2/$3.50.
Anything that makes me drink less of them is better shrug.
Luckily, Pepsi products are much cheaper in my area; 2L bottles regularly go on sale for 3/$5, or even 4/$5. Coke seems to be the super premium brand around here for some reason.