[desiarnezjr]

Bingo. Predictability and consistency is actually hard to execute and scale.

I can order an iPad from Best Buy or Apple, but most of the time I'm never quite sure when it might arrive. Amazon, I know it should arrive tonight or tomorrow.

I tend to avoid buying many brands on Amazon because of supply chain integrity risks, but their execution is consistent and predictable. I can't say that about many retailers.