It's important to always remember that such advertising is actually soft propaganda.
In the early days the Government essentially didn't want the citizenry to know that ASIO and ASD existed but if it did learn of their existence then it was important to keep discussion about them at the bottom of the political agenda.
That's long past and now the citizenry has some basic knowledge about how these agencys operate and that the work they do can at best be described as both 'unsavory' and secretive. That is, even if they're essential, they don't have the best of images.
That's where soft propaganda becomes essential and now steps in, that is it's time to create a 'warm and comfortable' feeling about them in the public's eye.
Coins have always had value, authority and presence not to mention ubiquity, it's why the head of the reigning sovereign is always on them.
To provide these 'questionable' agencies a better image what could be better than to associate them with all that solid authoritative suff?
Right, you've got the picture.
In fact the linguist and politial philosopher Noam Chomsky wrote a book about it called Manufacturing Consent:
In the early days the Government essentially didn't want the citizenry to know that ASIO and ASD existed but if it did learn of their existence then it was important to keep discussion about them at the bottom of the political agenda.
That's long past and now the citizenry has some basic knowledge about how these agencys operate and that the work they do can at best be described as both 'unsavory' and secretive. That is, even if they're essential, they don't have the best of images.
That's where soft propaganda becomes essential and now steps in, that is it's time to create a 'warm and comfortable' feeling about them in the public's eye.
Coins have always had value, authority and presence not to mention ubiquity, it's why the head of the reigning sovereign is always on them.
To provide these 'questionable' agencies a better image what could be better than to associate them with all that solid authoritative suff?
Right, you've got the picture.
In fact the linguist and politial philosopher Noam Chomsky wrote a book about it called Manufacturing Consent:
https://en.m.wikipedia.org/wiki/Manufacturing_Consent