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Tbf, apple did basically come up with it.

Then they allowed third party apps on their app store and realized how easily they could be monitized... Just watch the original announcements for the iphone and the jobs interviews from that time period.

[osrec]

Yeah, I'm aware - wrote an article about this very thing a few years ago. But they also u-turned pretty spectacularly and halted the progress of PWAs for a long time, and still continue to do so. Their supporters claim security/privacy is the main reason, but to me it's fairly clear that they're just protecting their app store revenue.