[mikeylikey]

I think there may be a false premise here. You seem to be framing this as medium objection: That "no consumer" wants text messages. Texting is really just an implementation detail here. Many people _want_ to save money and receive special deals for their favorite eating establishment. Many would prefer receiving these offers in the form of an ephemeral text message vs. downloading another app, for example.

In this context: yeah, I want these messages and am even sometimes happy to see them.

Ultimately (and this was my paradigm shift), it appears markets are far more diverse than I gave credit to and my personal preferences can't be applied as generally as I previously assumed.

> Your market is restaurants, and the market is certainly huge.

The market I was referring to, in this context, was people who would happily receive texts from restaurants if it meant they saved money.

> Depending on how much VC money you've taken or will take in the future, you won't have this choice. Your investors will demand growth

Valid point and concern(s). Can never really underestimate the power of these incentive dynamics and would be foolish to suggest we might be immune to them. FWIW we are bootstrapped outside YC participation to this point. Appreciate your reference to MailChimp. I'll look to take note on some of their practices.

[bombcar]

Special deals are the way to go and make them rare enough that they feel special.

Otherwise, the big old "stop texting me" button is going to come into play.

I like the local businesses that send coupons via email, those are nice.