[thenerdhead]

To use Clayton Christensen’s theory of innovation here, to sustain innovation, businesses tend to be purely data driven. They continue to grow and make more money based on choices made with pure data.

For disruptive innovation however, there needs to be an “argument” or opinion to help drive that data based on the industry trends. Companies then take a risk of delivering something new and good enough to the market. Also known as disruptive innovation.

This has shifted the idea of being data-driven to being one of “data-inspired”.

Anyone can make the same dataset fall into their favor. That’s the problem with being purely data-driven. Another way to think of it in the US especially is that our two party system makes wildly different conclusions from the same data. What’s preventing businesses from doing the same?