[croniev]

Separation of politics from economy is an impossibilty, and the company that you are describing is only turning a blind eye to its responsibilities to society. You want to make profit the only relevant variable, denying any moral or political factors? What you will end up with is a company that is blind to the effect it has on society and to the reasons of how and why it works. For example, say you have a lot of Nazi customers, for whatever reason (maybe you first openend in a nazi neighborhood and they like you). They say that they want you to stop selling immigrants, and following your profit maximation rules you are happy to accept, as immigrants are a minority here and would not give as much profit as the nazis. However, your opposition has to close shop because every nazi has now flocked to you and the immigrant customers are not enough to keep it running. You end up with extreme polarisation and a lack of freedom for a group of people. This example is super simplified and perhaps not satisfying, but in the complexity of the real world and of online businesses etc. there are so much more mechanisms that can lead to discrimination, especially if they are not reflected upon. This phenomenon, where complete rational focus on one variable is disastrous for other factors that are very important in different ways, is also known as the rationality of irrationality. Please read more about it here [1], you may find that your view of society is quite naive. I don't want to diss you, but I would not be surprised if you reckon its strictly the politics job to care about gender equality, antiracism, etc., and that you like yo blame incompetent politicians for the problems rather than rationalist business people who do not see the consequences of their actions. While profit profit profit may have kind of worked in the sixties, it is time to use our new gained knowledge about societal mechanisms and put them to good to fight more pressing problems than growing gdp.

[1]: https://www.everydaysociologyblog.com/2012/09/the-rationalit...