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by na85 1382 days ago
Think of the marketing for Nvidia: "The GPU so powerful we're not allowed to export it. "
2 comments

Reminds me of an old Apple ad. https://www.youtube.com/watch?v=OoxvLq0dFvw
I wonder how they could have said:

"As for Pentium PCs... well, they're harmless."

without that resulting in lawsuits.

Somehow I feel that in our world the majority of corporations don't make direct comparisons to their competitors that often, preferring to use "competing brands" or something of that variety instead.

Avoiding a lawsuit is easy in that case: The Intel lawyer would have to make the argument that Pentium PCs are, in fact, harmful. Which would have opened a whole new can of worms.
"As for Pentium PCs... well, they're harmless."

Hard to see how Intel could sue over a statement like that.

The reason many companies say "competing brands" is because they don't want to mention an alternative, because it increases the mindshare of the other brand.

The G4 cases with the handles on the edges were so nice.
or, "A100: The F-22 Raptor of GPU's!"
So... designed in the 80s. Built in the 90s. Never exported. And not manufactured for over a decade?
Think like a marketer. How about, "Fast, quiet, and comfortable in the clouds"?
I mean comfortable is easy when you can't breathe and pass-out causing potential hundreds of millions in damage and loss of a qualified pilot.