Do I know if my suggestions will fix anything? No of course not, they have to be tested. But my experience tells me it could be improved significantly.
Again I don't mind critique and there are plenty of things to critique about the site. But that is not the same as saying that they are important things.
My conversion rate is actually pretty good.
Again I don't mind critique and there are plenty of things to critique about the site. But that is not the same as saying that they are important things.