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by jjulius
1387 days ago
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>They are a camera company... Huh? Forgive my ignorance, and perhaps this speaks more broadly to a failure on Snap's own part to accurately convey that image, but the last thing that ever comes to my mind would be calling Snap a camera company. What makes them a camera company as opposed to a social media company? |
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That’s the justification for the investment in hardware, in AR filters, etc. They do “camera stuff”. To be fair, their camera stuff is good… their attempts to increase ad inventory (in app professional content etc) are not so good.